UpcycleMo
Creating, inventing, and recycling have been integral parts of the founder Mohamed Khattou’s life since childhood. Using materials like old bicycle tyres, plastic bottles, and pieces of wood, Mohammed crafted toys and everyday objects. Reflecting on these experiences, he developed a deep conviction that this was the beginning of his calling: a love for nature and recycling ingenuity. His path shifted when he collaborated with an interior designer, specialising in decoration and design. This partnership fueled his passion, leading to the creation of UpcycleMo and transforming tyres into trendy items.
UpcycleMo was founded on a childhood belief in protecting the environment through recycling and repurposing materials for everyday use, transforming them into art, crafts, furniture, or decorations. This ecological awareness has always been ingrained in the company’s DNA. Inspired by his early experiences of creating with used materials, Mohammed naturally extended his passion for nature and design by recycling discarded tyres into fashionable items. Growing up in El Maader El Kibir near the village of Tiznit, he frequently encountered abandoned tyres and plastic bottles in the landscape. Collecting and transforming these materials became a childhood game for him. From these early habits emerged a strong ecological consciousness and a commitment to environmental protection, alongside a love for beautiful objects, art, and design. Thus, he chose to merge his love for nature with his passion for art and craftsmanship, aiming to combine utility with aesthetic pleasure.
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Mohammed begins the creation process by treating tyres to remove impurities and any harmful foreign objects. Once the tyres are prepared, they are polished to facilitate their transformation into objects, artworks, or furniture. Following this, the tyres are carefully stripped, separating the layers according to a pre-designed pattern or model. Mohammed and his team then proceed to manufacture the objects, ensuring precise shapes and measurements. Depending on the model, the final assembly may involve nailing or sewing. Each design is customisable according to the client’s ideas and desires. Mohammed elaborates on the intricate composition of rubber, noting a tyre’s components—rubber, steel, textiles, and other strengthening elements—are all recyclable, yet often overlooked by the public. He stresses the significance of recycling tyres, pointing out that it reduces waste, prevents pollution, and conserves valuable resources, which are crucial in addressing the challenges and environmental impacts linked to tyre disposal.
Disposing of a used tyre represents a waste of valuable resource.
Mohammed begins the creation process by treating tyres to remove impurities and any harmful foreign objects. Once the tyres are prepared, they are polished to facilitate their transformation into objects, artworks, or furniture. Following this, the tyres are carefully stripped, separating the layers according to a pre-designed pattern or model. Mohammed and his team then proceed to manufacture the objects, ensuring precise shapes and measurements. Depending on the model, the final assembly may involve nailing or sewing. Each design is customisable according to the client’s ideas and desires. Mohammed elaborates on the intricate composition of rubber, noting a tyre’s components—rubber, steel, textiles, and other strengthening elements—are all recyclable, yet often overlooked by the public. He stresses the significance of recycling tyres, pointing out that it reduces waste, prevents pollution, and conserves valuable resources, which are crucial in addressing the challenges and environmental impacts linked to tyre disposal.
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Mohammed describes how all their creations incorporate tyres from cars, trucks, mopeds, and scooters. Depending on the object, additional materials such as fabric for handbags, leather, wood for furniture or artworks, and metal may also be used. He expresses the joy of working with tyres alongside more traditional materials, firmly believing in the concept of creative, innovative, and upscale recycling. He also highlights the positive feedback from customers, who appreciate the innovative, custom-designed products that have no adverse health impacts. Clients particularly value UpcycleMo’s ecological and societal vision, as well as the modern, unique designs of the products. Many clients are surprised by how tyres, once considered unattractive, can be transformed into beautiful and functional items. Mohammed explains that the design choices blend modernity with tradition, which resonates strongly with customers and inspires positive feedback.
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Website: upcyclemo.co/
Instagram: upcycle.co
Email: contact@upcyclemo.co
Country: Marocoo
